3 the right way to promote your novel
Posted on July 9, 2009
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The biggest mistake most novelists make when promoting their books is believing that it’s all about book reviews. Wrong. Book reviews are valuable and securing them should be on any author or publisher’s book promotion to-do list, but your new fiction book deserves more widespread, long-term, and ongoing exposure than it can get through reviews alone. It deserves to be talked about month after month – as long as the book is available for purchase.
Here are three tips for helping you see the publicity and promotion value in your fiction so that you generate the ongoing buzz your book deserves:
1. Find the nonfiction nuggets in your manuscript and use them to create newsworthy material for relevant media outlets. Is your hero jilted wife more than the beginning of the labor force – say – an account the implementation of the flight at a higher packaging design company who found love with her clients in the consumer products company? You’ve got publicity opportunities with the packaging and marketing trade magazines. She is a radio player? The female morning drive time personalities would love to interview you by phone.
What about locations, products, or services in your fiction novel? Exchange of a story in a national park or convenience stores to provide information for your nails exposed to the relevant trade magazines. A character’s obsession with a little known beverage brand could get your book into that company’s employee newsletter. If you’re writing your new fiction book now, work in some nonfiction nuggets you can capitalize on later.
2. Use your content to identify promotion allies. Is your protagonist an athlete in a wheelchair? Connect with groups such as the National Wheelchair Basketball Association or the National Wheelchair Softball Association. What about the professions of the people in your book? Does it feature a secretary? Contact the Association of Executive andAdministrative Professionals. There’s an association for just about every profession.
3. Leverage what you uncovered while writing your book. Are you aware of a period or a particular region? Use this knowledge as a springboard for publicity. The author of an historical romance novel set in New York’s Hudson River Valley, for example, can write and distribute a news release announcing the top romantic and historical attractions in that region or pitch a local newspaper or regional magazine on an article about the area’s most romantic date destinations. Your goal is to be quoted as an expert source because this would require using your book title as one of your credentials.
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